#EatBMT Restaurant Week
Welcome to the showcase of the #EatBMT Restaurant Week marketing campaign—a dynamic initiative designed to bring visibility to over 60 participating restaurants and drive community engagement. This campaign spotlighted the city's culinary diversity and aimed to generate excitement around local dining.
The campaign achieved impressive metrics:
Social Media Reach: Our efforts led to over 30,000 social media impressions, with a substantial 47.5% increase in engagement compared to previous months.
Community and Business Impact: Restaurants reported increased traffic and reservations, benefiting from a well-coordinated digital presence that kept the community engaged and encouraged local dining.
In this portfolio, you’ll find a detailed look at the creative assets that drove the success of Restaurant Week, setting a benchmark for future campaigns aimed at community engagement and support for local businesses.
Business
Beaumont Convention and Visitors Bureau
Year
2024
Through Bandwango, Restaurant Week 2024 offered patrons a digital passport to earn points as they dine at their favorite restaurant. The restaurants were given promotional tents and materials to promote check-ins, and the location with the most check ins is deemed the “Chomp Champ” and will get a featured blog post with a premium website positition as an incentive for restaurants to join.
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Social Story Advertisement
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Restaurant Week Branding and Promotion
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Facebook In-feed Social Post
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Promotional Reel with over 16.K organic views
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Promotional Content for Digital Passport
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Social Story Advertisement Content 2
